Our Products
At Gifted Animals, we believe the best technology starts with understanding the people who use it.
The vision behind both Gifted Animals and Gifted Equines comes from years of experience working alongside charities, non-profits, rescue centres, sanctuaries, welfare organisations, educational establishments and equine professionals.
As the co-founder of Gifted Tech and co-creator of both platforms, Dale Gedge recognised that many organisations were facing similar challenges: managing increasing volumes of information, coordinating complex activities, and trying to deliver the best possible outcomes for animals while often working with limited resources.
Through sector knowledge, imagination and innovative thinking, a vision emerged for a better way of supporting animal welfare through technology.
Using the capabilities of the Gifted Toolkit, those ideas were transformed into two dedicated platforms: Gifted Animals and Gifted Equines.
These systems were not created by technology alone. They are the result of a unique partnership between animal welfare expertise, practical operational knowledge, innovative thinking, and the advanced technology developed by Gifted Matrix. While Gifted Tech provides the sector insight, vision and understanding of how organisations work, Gifted Matrix provides the software platform, development expertise and technical innovation that makes those ideas a reality.
Together, we have created flexible, modern systems that bring animal records, workflows, communications, reporting and public-facing services into a single secure environment.
The result is a more connected way for organisations to manage animals, people, processes and information throughout the entire journey of care — from first contact and assessment through to rehabilitation, rehoming, welfare monitoring and long-term support. Rather than relying on disconnected spreadsheets, paper records or multiple standalone systems, organisations can work within a platform designed around the realities of animal welfare and equine management.
Most importantly, the true experts are the organisations themselves.
Every charity, sanctuary, rescue centre, welfare organisation, college and equine facility brings unique knowledge, experience and ways of working. Through collaboration with both Gifted Tech and the Gifted Matrix Configuration Team, each system is tailored to reflect the needs of the organisation, ensuring the technology supports their goals rather than forcing them to adapt to the software.
Today... tomorrow and in the future...
Gifted Animals and Gifted Equines are helping organisations of all sizes modernise operations, improve visibility, strengthen collaboration and make more informed decisions.
Both platforms continue to evolve through ongoing feedback from the people working directly with animals every day, ensuring they remain practical, relevant and focused on supporting better outcomes for animal welfare.